Let’s be real — marketing online nowadays feels like a jungle. Semua benda nak kena try: social media, email, SEO, and the list goes on. But if you’re looking for a fast, targeted way to get in front of the right audience, Google Ads might just be your best friend.
Here’s the lowdown — simple, no jargon, and straight to the point.
Apa itu Google Ads?
Google Ads is Google’s very own advertising platform that lets you promote your business across its search engine, YouTube, Gmail, websites, apps… basically all over the place lah. It works on a pay-per-click (PPC) model — maksudnya, you only pay bila orang click your ad. Not bad right?
How Does Google Ads Work? Macam ni:
- Start with a goal
Nak apa? More traffic to your website? More calls? More sales? Choose your goal dulu — this will guide your whole ad strategy. - Create your campaign
You’ll pick your ad type (search, display, video etc.), set your budget, and choose your audience (macam kat mana, umur berapa, interest apa semua tu). - Choose your keywords
This part penting. You pick keywords yang potential customers might search on Google. Example: if you sell cakes, maybe “custom birthday cake KL”. You bid on these keywords, and when people search them — your ad can appear. - Ad Auction Time
Every time someone does a search, Google runs a quick auction. Who wins? Depends on your bid, your ad quality, and how relevant it is. - Your ad appears
If you win the auction, your ad shows up — usually at the top or bottom of the Google search page. Sometimes it also appears on websites, YouTube or apps (if you set that up). - You only pay when someone clicks
This is why it’s called pay-per-click. Kalau orang nampak tapi tak click — you don’t pay a thing. - Track your results
You can see everything inside Google Ads — berapa orang click, which ad works best, how much you’re spending, and more. So senang to tweak and improve.
How Does Google Ads Work? Macam ni:
- Massive reach: Google is EVERYWHERE. Enough said.
- Super targeted: You can choose exactly who sees your ad — by location, interest, age, even the device they’re using.
- Real-time results: You get instant feedback. You know what works and what doesn’t — and can adjust cepat-cepat.
- Flexible budget: You control how much to spend. Small biz? No worries — start kecil dulu, scale later.
Final thoughts
If you’re looking for a shortcut to visibility — while still having control over your spend and targeting — Google Ads is 100% worth exploring. Don’t worry if it feels a bit technical at first. Once you get the hang of it, memang syok. You’ll start seeing results fast (and it feels so satisfying, I tell you).
Want to try but takut buat salah? You’re not alone. Start with small campaigns, test your keywords, and just learn as you go.
Your audience is already searching on Google. Make sure they find you.
Here’s a simplified version:
If you’re into reading this, here’s what we’d suggest: Marketing Mix Modelling: The Secret Sauce to Skyrocket Your Sales
