Strategy 4: Video Ads for Higher Engagement

Let’s be real—video is where it’s at. Especially in Malaysia, video content is blowing up. Whether it’s a quick Instagram story, a TikTok, or a full-on Facebook video, people are engaging with videos more than anything else. Why? Because it’s fast, easy to digest, and, honestly, people love to be entertained. In fact, Malaysians spend an average of 2.5 hours a day watching videos online! 😲 That’s why, if you want to boost your engagement, video ads are your secret weapon.

Why Video Content is a Must for Malaysian Audiences 📊

Look, videos have the highest engagement rates on social media—it’s a fact. Malaysians, especially, are drawn to video content because it’s visual, fun, and keeps their attention. Whether you’re showing off a product demo or telling a quick story, videos make it easier to connect emotionally with your audience. That’s the key to making your brand stick.

Tips for Creating Compelling Video Ads on a Budget 💡

You don’t need a Hollywood budget to create killer video ads. Here’s how you can get it done without breaking the bank:

1. Keep It Real: Authenticity sells. You don’t need fancy equipment—your smartphone can shoot high-quality videos. Just make sure the lighting is good, and you’re golden.
   
2. Start Strong: Hook them in the first 3 seconds. People scroll fast, so grab their attention with a bold visual or catchy line right off the bat.
   
3. Tell a Story: Even short videos need a storyline. Show how your product solves a problem or highlight a cool feature. Make it relatable, and you’ll keep them watching.
   
4. Add Subtitles: Not everyone watches with sound on, especially in public places like the LRT. Subtitles help you get your message across, even on mute. 🎧
   
5. Call to Action (CTA): Don’t forget to tell people what to do next—“Shop Now,” “Learn More,” or “Sign Up.” Make it easy for them to take action.

Remember, videos don’t need to be perfect—they just need to be engaging. People love content that’s raw and real, so don’t stress about having a massive production budget. Just focus on delivering value, and the engagement will follow!