
About Me
Hi, I’m Iffah —
Slowing Down & Unplugged.
After a decade in digital marketing, this space is stepping away from strategy and client goals.
Now, it’s simply my corner of the web – a quiet place to write about life with my cats, daily observations, slow living, and design.
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Engineer
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Business Woman
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Digital Marketer
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Design Enthusiast
Iffah Ishak
Paw-parent · Millennial
In Loving Memory Of Miko
JOURNAL
Recent Writing
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Why Ecommerce Businesses in Malaysia Stop Growing After Early Sales
Many ecommerce businesses in Malaysia don’t fail. They stall. Early sales create momentum, but growth slows once ads become expensive and systems don’t evolve. This article explains why ecommerce brands hit a plateau after initial success, the common mistakes that hold them back, and what actually needs fixing before growth can continue.
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Digital Marketing for Ecommerce in Malaysia: A Practical, No-Hype Guide to Real Growth
A practical, no-hype guide to digital marketing for ecommerce in Malaysia. Learn what actually drives traffic, sales, and sustainable growth.
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Why Malaysian Food Festivals Keep Disappointing Us: The Hard Truth Nobody Wants to Say
Are Malaysian food festivals becoming low-quality cash grabs? Here’s the hard truth about overpriced stalls, misleading marketing, and how consumers can protect themselves from being exploited.



